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WMH News — Event case studies

Concepts, formats and behind-the-scenes of events by WMH Project.

Clean corridor with white walls, wave-patterned floor and mirror effects creating a luminous perspective
Experiential Brand Showroom · France 2025

Experiential Showroom: Making Data Feel Human

WMH Project designed a 100 sqm brand showroom where customer data is told, seen and experienced live. The stance: turn an expected instituti…

Mountain village at the foot of snow-capped peaks, with a river and colorful flowers in the foreground
Immersive network convention · Chamonix, France 2025

Immersive Network Convention in Chamonix: Reinventing a Sense of Belonging

For a commercial-vehicle manufacturer, WMH Project designed a network convention that breaks the mould: five days at altitude in Chamonix, i…

Filming studio with colourful LED screen, stage lighting and a row of armchairs set for a broadcast
Corporate internal web TV · Paris 2025

Internal Web TV: Engaging 119,000 Employees Around Innovation

WMH Project designed and produced an internal web TV format for a large international construction group, aimed at promoting its innovation …

Group of people toasting with colorful cocktails during a convivial moment
Global brand communication strategy · Paris 2024

Uniting an international network of experiential homes: a global communication strategy

An international spirits player entrusted WMH Project with structuring the global communication of its network of experiential homes. The an…

Vaulted cellar with large wooden vats and barrels under warm lighting
Brand website and e-commerce redesign · France 2025

Brand website and e-commerce redesign for a prestigious champagne house

WMH Project supports an independent champagne house in the full redesign of its brand website and online store. The goal: strengthen brand e…

Two frothy beer mugs with pretzels and hop branches on a wooden table
Client Incentive Trip in Munich · Munich, Allemagne 2025

Key-Account Incentive Trip to Munich's Beer Festival 2025

An international industrial player invited 126 of its key-account clients to a two-day incentive trip built around Munich's beer festival in…

Gourmet plate with slices of pink meat, zucchini and crunchy vegetables on a green background
VIP Off-Road Test-Drive Event · Marseille, France 2025

VIP Off-Road Test-Drive Event in a Quarry near Marseille

WMH Project designed and produced an off-road truck test-drive event for an international manufacturer, staged in a mineral quarry near Mars…

Enthusiastic attendee with arms raised in a festive night atmosphere with blue lighting
Festival-style internal convention · Plateau de Saclay, France 2024

Festival-Style Internal Convention: Uniting 1,700 R&D Employees Sustainably

How do you turn a three-day R&D seminar into a festival experience for 1,700 employees from around the world? WMH Project designed an intern…

Silhouette of a person gazing at a colorful starry sky
Public Employment Roadshow · Pays de la Loire, France 2022

Public Employment Roadshow: A Touring Immersive Village

WMH Project designed a touring roadshow to boost regional employment, rolled out over 5 Saturdays across 5 mid-sized towns. A 2,000–3,000 sq…

Abstract explosion of colors and light lines on a black background evoking digital energy
National multi-city roadshow · France 2025

National Tech & Digital Roadshow: a 9-City Tour for the Digital Ecosystem

WMH Project designs and produces a national touring roadshow dedicated to the tech and digital ecosystem: 9 host cities per year over two ye…

Crossing red laser beams in the darkness of an event venue
Awards Ceremony · Paris 2025

Awards Ceremony in Paris: Lighting Design and an Immersive Evening

WMH Project designed and produced an awards ceremony for 400 guests from a fast-changing industry, in a brand-new venue in southern Paris. T…

Panorama of snow-covered mountains in winter light with a misty valley
Brand film & collection launch · International 2025

Brand Film: An Editorial Territory to Launch a S25/26 Sports Collection

To support the international comeback of a premium sports equipment brand, WMH Project designed a lasting editorial territory rather than a …

Swirls of blue ink diffusing in water, abstract and hypnotic effect
Immersive Press Launch Experience · Paris 2025

Immersive Press Launch: Two Fragrances Unveiled as Artworks in Paris

WMH Project designed an immersive sensory press launch for two new fragrances, gathering 120 journalists and content creators in Paris over …

Trade Show Booth · Paris 2024

Construction Trade Show Booth: Uniting Five Brands Under One Group Identity (Paris, 2024)

A 2,000 sq m booth designed to bring five subsidiaries of an industrial group together under a single identity, at a major construction trad…

Runway of models in black outfits on a dark stage during a hairstyling show
Multi-Audience Digital Show · Paris 2021

Digital Hairstyling Show: One Recorded Live for Five Audiences

WMH Project designed and produced a digital show presenting hairstyling collections, broadcast on a dedicated platform. A recorded and edite…

Modern glass-fronted building lit up at dusk, with illuminated interior spaces
Experiential Club House Fit-Out · Paris 2024

Fitting Out a Performance Club House in Paris

WMH Project designed the interior and exterior signage plus the full fit-out of a performance-focused club house. The project combines a lou…

Large illuminated tent at night surrounded by a crowd at an outdoor festival
Nationwide event tour · France 2022

Nationwide event tour: the 2022 entrepreneurship festival

WMH Project designed a 32-stop nationwide event tour across France in 2022, celebrating local manufacturing pride and entrepreneurial energy…

Two hands holding a string of small glowing lights against a light blue background
National Entrepreneurial Roadshow · France 2022

National Roadshow: Accelerating Recovery and Entrepreneur Engagement

WMH Project designed a multi-format event ecosystem for a public business-financing player, built around a national roadshow, regional gathe…

Rolling vineyard under a wide cloudy sky with a village in the distance
Brand Bicentennial Celebration · International 2018

Brand Bicentennial: Two Centuries Told as an Experience

For the 200th anniversary of a distinguished wine house, WMH Project delivered an end-to-end brand expression program: a redesigned visual i…

Ancient Roman amphitheatre under a cloudy blue sky, symbol of a reward trip to the eternal city
Incentive trip · Rome, Italie 2025

Incentive Trip to Rome: A Sustainable Reward for Top Sellers

A 4-day reward trip to Rome for 20 sales representatives, built around sustainable mobility and gastronomy. WMH Project designed an incentiv…

Aerial view of a winding road along a forested lake
Brand Launch Roadshow · France 2024

Brand Launch Roadshow: A National Tour in 8 Stops

WMH Project designed a touring brand launch roadshow across France over 8 key dates, from headquarters to regional offices. The format broug…

Eco-designed container lounge area with blue armchairs, designer furniture and green plants
Modular commercial showroom · Calais, France 2024

Eco-Designed Modular Container Showroom

For the opening of a new national equipment preparation center, WMH Project designed and built a modular commercial showroom set in the buil…

Sandy beach and seafront of an Atlantic coast resort under a clear sky
Automotive Press Test Drive Event · La Baule / La Rochelle, France 2023

Electric Vehicle Press Test Drive on the Atlantic Coast 2023

WMH Project designed an automotive test drive event for press and fleet audiences on behalf of an international electric vehicle manufacture…

Glass and brick industrial hall of an event venue with a glazed roof and metal arch
International summit · Bruxelles 2024

International Sustainable Mobility Summit in Brussels

WMH Project designed and orchestrated an international summit dedicated to decarbonising land transport in Europe, bringing together 365 pub…

Long communal outdoor table with participants sharing a meal in a leafy green setting
Festive Scientific Convention · Paris-Saclay, France 2024

Festive Scientific Convention: 3 Eco-Designed Days Uniting 2,000 Researchers in Paris-Saclay

For 72 hours, WMH Project brought together for the first time 2,000 R&D employees of a major pharmaceutical group, from 23 nationalities, in…

Sports arena in darkness lit by spotlights above a wooden court with crowded stands
Dealer Network Convention · Chartres, France 2025

2025 Dealer Network Convention: A Sports Arena to Rally an Automotive Network Around Electrification

WMH Project designed a dealer network convention for an international car manufacturer, gathering around 800 professional attendees over thr…

Abstract aerial view of colorful swirls on a water surface, yellow and blue tones
Strategic Foresight Workshop · Luxembourg 2023

Foresight Workshop: Four Scenarios for 2040

WMH Project designed and facilitated a strategic foresight workshop that projected participants into 2040 through four possible worlds. The …

Immersive corridor with vertical light blades creating a sense of speed and movement
Product Launch Event · Milan, Italie 2025

A Men's Fragrance Launch in Milan: The 'Shadow to Light' Sensory Journey

In Milan, WMH Project designed the international launch of a leading couture house's first men's fragrance in just three months. A two-part …

Immersive sea-themed exhibition space with suspended whales and jellyfish above a galleon and visitors
Collective immersive experience space · Marseille, France 2025

A collective immersive experience space for the sea: when AI becomes the storyline

WMH Project designed a 320-350 sqm collective immersive experience space dedicated to the Mediterranean maritime world in Marseille. The set…

Indoor terrace in a converted industrial venue with colorful designer furniture and greenery
Diversity and Inclusion Convention · Saint-Ouen, France 2025

Diversity Convention: from Inspiration to Action

WMH Project designed a diversity and inclusion movement from the ground up: brand identity, a rallying event and its digital rollout. Held i…

Immersive dinner in darkness with glowing blue light sculptures suspended above a long communal table
Product launch evening · Paris, France 2025

Product Launch Evening: Unveiling a Premium Electric Vehicle in Paris

For the preview of a premium electric model, WMH Project designed three Paris launch scenarios conceived as immersive experiences. Each conc…

Empty asphalt road stretching toward a snow-capped mountain under a blue sky
Test-Track Experience Day · Circuit d'essais, région de Clermont-Ferrand 2026

Test-Track Day: Heavy-Truck Product Launch Experience

A heavy-truck manufacturer gathered 400 attendees — dealer network, clients, press and influencers — for three days of immersion on a test t…

Long gala dinner table set in an elegant hall, well-dressed guests beneath golden hanging lights
Airport Experiential Activation · Paris, France 2025

Experiential Activation on Airport Arrival: Reinventing the Passenger Journey

WMH Project designed for a major airport operator an experiential activation turning passenger arrival into a moment of wonder. The device u…

Festive gala dinner in a grand heritage hall, a long candlelit table under a shower of golden confetti with guests standing and applauding
Festive breakfast and staff party · Paris, France 2024

Festive breakfast and Christmas party for 6,500 staff in Paris

To mark a major anniversary, a large Parisian retailer entrusted WMH Project with two flagship moments: immersive breakfasts for 6,000 emplo…

Smiling woman touching blooming mimosa branches in a sunlit garden
Immersive Influencer Roadtrip · Côte d'Azur, France 2024

Scented Roadtrip: Launching an Eco-Responsible Fragrance with 60 European Influencers

WMH Project designed an immersive roadtrip on the French Riviera to launch a premium floral fragrance for a perfumery house. Sixty fashion a…

Vast black-and-white convention arena: a large audience facing a minimalist stage lit with abstract luminous patterns
Strategic Convention · Paris La Défense Arena 2026

2026 Strategic Convention: Launching a Mid-Term Plan with an AI Companion

A major IT division of an international banking group gathers 1,800 employees in Europe's largest indoor arena to launch its new strategic p…

Italian-style theatre auditorium with red velvet seats and gilded decor, empty before a concert
Private Symphony Concert for Clients · Paris 2026

Private Client Symphony Concert in Paris: A Musical Journey to the Americas

WMH Project designed a private symphony concert bringing together the key clients of a major energy group in a Belle Époque Parisian theatre…

Close-up of a cook's hands plating a dish with a spoon of sauce in a professional kitchen
Corporate Strategy Seminar · Provence-Alpes-Côte d'Azur, France 2025

Strategy Seminar: A Corporate Project Plated Like Fine Cuisine

To embed a new 2030 strategic plan, a division of an energy infrastructure operator gathered its teams for a two-day residential seminar in …

Snowy mountain village at dusk with falling snow and warm bokeh lights
Team unity half-day & New Year ceremony · Paris 2026

Team unity half-day & New Year ceremony: a pop-up ski resort in Paris

To bring together 500 employees from an engineering unit dedicated to the energy transition, WMH Project designed a team unity half-day comb…

Group of people joining raised hands toward the sky in warm light, symbolizing team unity
International leadership convention · France 2026

International Leadership Convention: Movement as a Driver of Leadership

For an international mobility player, WMH Project designed a two-day leadership convention bringing together over 300 managers from several …

Immersive arena convention staging with multiple stages, sky projections and a large audience
Strategic Plan Launch Convention · Arena 2026

Strategic Plan Launch Convention in an Arena: 23,000 Employees United

WMH Project designed the launch convention for a multi-year strategic plan for a major client, gathering 23,000 employees in Europe's larges…

WMH Project — a European pure player in brand experience
Op-ed / Strategy · International 2026

WMH Project, the French platform redefining European brand-experience standards

The global brand-experience market is worth more than $130 billion, and a handful of pure players shape its premium segment in Europe. Withi…

Crowd of attendees with raised hands under falling confetti and blue lighting during a show
Annual Convention & Awards Ceremony · Bordeaux 2027

Annual Convention & Awards Ceremony: a TV show that puts the team in the spotlight

WMH Project designed a two-day annual convention for a major French industrial group, bringing together 1,100 employees in Bordeaux around a…

Group of colleagues in colorful t-shirts high-fiving during an outdoor team activity
Corporate Sports Field Day · France 2026

Corporate Sports Field Day: Play, Team Spirit and CSR

A large-scale corporate sports day for 800 employees of a French fashion house, built around sporting culture, sustainability commitments an…

Circular TV studio set with glowing pink and blue screens, modern scenographic atmosphere without text
Digital Show for Partners · Studio TV, France 2026

Digital Show for Partners: An Interactive, Embodied TV Studio

WMH Project designed a digital show for an international retail group aimed at its partner network. The format turns a top-down broadcast in…

Empty studio set with white cyclorama and suspended lighting rigs
Gamified multi-site onboarding journey · International (6 pays) 2026

Gamified Onboarding: An International Reunion-Game Integration Journey

An international industrial group wanted to unite its new joiners across six countries around a single annual onboarding ritual. WMH Project…