Diversity Convention: from Inspiration to Action
WMH Project designed a diversity and inclusion movement from the ground up: brand identity, a rallying event and its digital rollout. Held in a former industrial hall near Paris, the day gathered decision-makers, media, academies and talent around a programme blending inspiration and hands-on action.
Why turn diversity into a movement rather than a one-off event?
Credible commitment cannot rest on a single date. WMH Project built a three-tier brand architecture: a strong, unifying movement name, a more descriptive institutional name aimed at a public-relations audience, and an event name tied to an annual highlight. This logic imposes an all-encompassing vision while giving each audience a clear entry point.
How do you move participants from inspiration to action?
The editorial stance rests on five convictions: making diversity a foundation of success, breaking the codes, going beyond words to act, uniting forces and circulating speech with more horizontality. In practice, the programme alternates inspiration moments and action slots that feed one another: icebreaker, battles, job dating, workshops, mentoring and an exhibition, all hosted by a professional journalist.
Which audiences should you target for real impact?
Three audiences were addressed with distinct promises. Decision-makers — executives, HR, recruiters — the chance to own the issue and accelerate their innovation capacity. Talent from universities and schools — the opportunity to take their first steps as leaders. Media and public opinion — a sounding board to frame diversity as a performance driver.
Why choose a venue that embodies the message?
The event took place in a rehabilitated former industrial hall, conceived as a central square linking two neighbourhoods with different social realities. This living space, already hosting citizen, ecological and solidarity initiatives, was pre-equipped: several rooms, a stage, a terrace and networking areas. A choice consistent with frugality and a reduced environmental footprint.
How do you amplify impact beyond the day itself?
A social media and influence amplification strategy extended the movement's reach before, during and after the event. The ambition: to create a wave of change that goes beyond individual efforts and draws other organisations into a shared momentum.
Designed and delivered by WMH Project — We Make It Happen.
FAQ
Which event format engages audiences on diversity?
A one-day convention blending inspiring plenaries with action formats (workshops, job dating, mentoring, battles), hosted by a journalist, to move concretely from inspiration to commitment.
Why build a brand architecture for a purpose event?
Separating movement name, institutional name and event name lets you address each audience — decision-makers, talent, media — with a tailored message while carrying a shared vision.
How can you reduce such an event's footprint?
Choosing a pre-equipped, multi-purpose venue accessible by public transport limits logistics and environmental impact while reinforcing message coherence.