National Tech & Digital Roadshow: a 9-City Tour for the Digital Ecosystem
WMH Project designs and produces a national touring roadshow dedicated to the tech and digital ecosystem: 9 host cities per year over two years, a full day at each stop, and 1,500 to 2,000 participants per date. The format blends professional gatherings, a careers forum and a digital arts festival to reach members, students, candidates and institutions.
Why choose a roadshow over a single event?
A centralised event gathers a captive audience. A tour, by contrast, goes out to meet the regions. This setup plans 9 host cities per year, one per month from January to November (summer excluded), across two consecutive years. Each date welcomes 1,500 to 2,000 participants. Touring covers an entire country, mobilises local ecosystems and multiplies media impact without multiplying design costs.
How do you structure a typical tour day?
The day unfolds in three complementary phases. In the morning, ecosystem gatherings (plenary, masterclass, workshop, networking) bring together 500 to 700 professionals and media. Lunch takes the form of a networking lunch cocktail for around 150 executives, partners and institutions. In the afternoon, a digital careers forum welcomes up to 1,500 people — students, candidates, companies. The evening closes with a digital arts festival open to all audiences.
Which audiences does such a format reach?
The format addresses several publics at once: executives and staff of member companies, students and teachers, jobseekers in retraining, local journalists and influencers, national and regional partners, as well as public institutions and employment stakeholders. This diversity calls for a scenography able to shift from a discreet B2B register to a festive public atmosphere within the same day.
How do you master the production of a long-running tour?
Logistics rely on assets reused from stop to stop: signage, furniture, exhibition and demonstration spaces, stage. Between dates, storage and quality control guarantee the integrity of the equipment. WMH Project deploys integrated production means and the experience of national tours from 5 to 60 dates, with technical teams, security systems and proven fleet management.
How do you make a tour part of a responsible approach?
The design favours durable, reusable assets — an approach already proven on tours where flight cases serve in turn as transport, décor and stands. Certified ISO 20121 (sustainable event management) and ISO 27001 (information security), the agency embeds material sobriety and safety from the site-survey phase.
At WMH Project, we turn touring into a driver of lasting impact: We Make It Happen.
FAQ
How many cities and participants does the tour cover?
The tour plans 9 host cities per year over two years, one stop per month, with 1,500 to 2,000 participants at each date.
How does a typical day unfold?
A morning of ecosystem gatherings, a networking lunch cocktail for executives, a digital careers forum in the afternoon and a digital arts festival in the evening.
How is production kept under control from stop to stop?
The assets (signage, furniture, stage, exhibition spaces) are reusable, stored and quality-checked between each date to guarantee quality and safety.