Immersive Network Convention in Chamonix: Reinventing a Sense of Belonging
For a commercial-vehicle manufacturer, WMH Project designed a network convention that breaks the mould: five days at altitude in Chamonix, in a fully privatised iconic venue. A 30-minute plenary show, rotating workshops led by an improv troupe and a unifying evening turned an annual meeting into a memorable collective experience.
Why break away from a standard network convention?
A classic network convention too often stacks top-down plenaries and interchangeable breakout rooms. WMH Project took the opposite path: bringing together every role (sales, used vehicles, after-sales, internal teams) around a single promise — nurturing a sense of belonging. The destination becomes the first engagement lever: a fully privatised, must-attend venue where plenary, workshops, accommodation and evening all happen without transfers.
Why choose an immersive venue at altitude?
The choice fell on an iconic Chamonix establishment, privatised over five days (250 rooms). Everything happens on site: plenary, workshops and evening, with no internal shuttle. The warm atmosphere, mountain views and convivial spirit serve the substance: creating shared memories rather than stacking presentations. A premium yet relaxed setting, the opposite of the urban convention centre initially considered.
How do you design a 30-minute plenary show?
The plenary is conceived as a 30-minute show, in a standing format. Musical opening, scripted entrances, role-based "elevator pitch" talks using giant symbolic props (a plan, a wrench, a wheel, a hammer…), a product teaser filmed as a mock onboard camera and a reveal under a dome. A dedicated editorial team structures the flow and coaches speakers to sharpen impact. Short segments follow one another to keep the pace.
How do rotating workshops strengthen cohesion?
Six groups of 35 to 40 participants rotate through five 30-minute workshops, each led by an improv actor playing a character. The format blends learning and play: a sales pitch before a jury with fictional clients, a product reveal under a phone-free dome, filmed testimonials, a buzzer quiz, an AI workshop applied to job tasks and a friendly break. The theatrical framing also smooths the flow logistics between spaces.
How do you extend the sense of belonging into the evening?
The evening unfolds in two acts: a seated dinner at large shared tables, a mountain-style format, punctuated by close-up performances and a trophy ceremony; then an ultra-festive club night with a DJ, group entertainment, a photocall and a guestbook. A satisfaction survey and a recap video extend the experience after the event.
What responsible commitments underpin this format?
The event embeds a CSR approach: eco-design and committed suppliers, removal of single-use plastic, waste sorting and recovery, short-circuit and anti-waste catering, and carbon offsetting through a reforestation programme. Choosing an all-in-one site mechanically reduces internal travel.
At WMH Project, we turn an annual meeting into an experience that unites. We Make It Happen.
FAQ
Why privatise a single venue for a network convention?
Fully privatising an all-in-one site brings the plenary, workshops, accommodation and evening together in one place. This removes internal transfers, streamlines logistics and strengthens the sense of community.
What plenary format maximises engagement?
A 30-minute standing plenary show, with short segments, scripted talks and a product reveal, holds attention and sets the tone for the rest of the event.
How do you make workshops truly unifying?
By having them led by improv actors playing characters, and by alternating play, learning and challenges. The theatrical framing engages participants and eases rotations between groups.
Can this type of event be run responsibly?
Yes: eco-design, removal of single-use plastic, short-circuit catering, waste sorting and carbon offsetting through reforestation are built in from the design stage.