Public Employment Roadshow: A Touring Immersive Village
WMH Project designed a touring roadshow to boost regional employment, rolled out over 5 Saturdays across 5 mid-sized towns. A 2,000–3,000 sqm experiential village combines geodesic domes, modular structures, virtual reality and a mobile app to reconnect the public with future-facing careers.
Why turn a job fair into an experiential village?
Traditional job fairs struggle to mobilise the general public and to fight self-censorship. WMH Project took the opposite bet: create a touring "wow" event, open from 10:30 am to 8:30 pm, able to attract students, jobseekers and their families. The roadshow format — 5 Saturdays, one mid-sized town per department — covers an entire territory rather than concentrating opportunity in a single metropolis.
How do you structure a career-discovery journey?
The village follows a clockwise signposted route across five successive zones: welcome and orientation, a careers observatory, a central activity stage, recruiting sectors, then recruitment and job dating. Each zone has a clear function: inspire, inform, engage, then convert. Visitors move from curiosity to action, right up to submitting a CV.
What scenography suits a touring event?
Two key ingredients deliver both modularity and visual impact: geodesic domes, customisable and ideal for mapping, and glazed modular structures accessible to people with reduced mobility. This satellite-like ecosystem adapts to surfaces of 2,000–3,000 sqm and varied site geometries, while withstanding bad weather — essential for an autumn tour.
How does technology serve career discovery?
A mobile app acts as a virtual assistant: augmented-reality signage, "Did you know?" QR codes with sector key figures, CV upload and appointment booking. On site, flight simulators, VR headsets, interactive walls, touch tables and 360° projections immerse visitors in professional environments normally out of reach. Every experience links back to available jobs and training.
How do you root the event in its territory?
The format showcases local expertise: hosts recruited in each department, regional producers at the snack area, top-tier catering for the VIP space, and a central stage animated all day (career battles, inspiring talks, craft demonstrations). Natively CSR-driven, the event relies on a network of local players and carbon offsetting. A sound-and-light show closes each stop.
Signed WMH Project — We Make It Happen.
FAQ
How many towns does the roadshow cover?
The format runs over 5 Saturdays across 5 mid-sized towns, one per department, to cover the entire regional territory rather than concentrating opportunity in one metropolis.
How much space does the village need?
The experiential village requires 2,000 to 3,000 sqm on high-traffic sites. The satellite-like ecosystem adapts to the varied geometries of each location.
How does the event convert inspiration into jobs?
A five-zone journey takes visitors from discovery to recruitment: QR codes linking to job offers, video CV recording, a regional employment platform and job dating at the end.