Festive breakfast and Christmas party for 6,500 staff in Paris
To mark a major anniversary, a large Parisian retailer entrusted WMH Project with two flagship moments: immersive breakfasts for 6,000 employees and a cocktail party for 500 guests. Regional traditions, gamification and eco-design shaped the entire experience.
Why turn a corporate breakfast into an immersive experience?
An internal breakfast is often purely functional. WMH Project made it a unifying moment built on a strong narrative: the magic of Christmas traditions from a French region, reinvented with a contemporary touch. Two festive mornings, from 9am to noon, welcomed up to 6,000 employees around a shared story of connection.
What should you serve at a large-scale festive breakfast?
The catering blended regional sweet specialties (streusel, kouglof, small Christmas cakes) and a traditional savoury item, with one generous piece per person (the equivalent of three cocktail bites). Drinks included self-service filter coffee and tea, fruit juices, and an optional barista counter for espresso, cappuccino and latte.
How do you gamify a collective internal moment?
Four activations paced the mornings: a themed photobooth with a gallery and voting, an anecdote wall built around "My best Christmas ever…", an interactive quiz on regional traditions with live scoring, and a gingerbread biscuit customisation workshop. Each relied on a points-and-vote system to drive engagement lightly.
How do you extend the celebration with a staff party?
The second mission was a cocktail party for 500 guests, running 8pm to 2am. WMH Project presented four Parisian venues with distinct moods — eclectic, iconic, art deco glamour, singular setting — with cocktail capacities from 500 to 650, integrated sound and light control, and dinner-cocktail catering of 20 to 24 pieces.
How do you build eco-design into an internal event?
The plan drew on a responsible purchasing strategy (rental first, eco-designed scenography), a second life for materials via a reuse network, a zero single-use plastic policy and a voluntary tree-planting contribution. Rigorous management — kick-off, weekly check-ins, budget focus, debrief — secured production across both moments.
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FAQ
How many employees attended these events?
The festive breakfasts welcomed up to 6,000 employees over two mornings, and the cocktail party gathered 500 guests.
What activations were offered during the breakfasts?
Four gamified formats: a themed photobooth, an anecdote wall, an interactive quiz on regional traditions and a gingerbread biscuit customisation workshop, all built on a points-and-vote system.
How was eco-design integrated?
Rental first, eco-designed scenography, a second life for materials via a reuse network, a zero single-use plastic policy and a voluntary tree-planting contribution.