Digital Hairstyling Show: One Recorded Live for Five Audiences
WMH Project designed and produced a digital show presenting hairstyling collections, broadcast on a dedicated platform. A recorded and edited live format, split into four key moments to reach franchisees, staff, press, general public and prospects. The goal: turn a yearly physical event into content reusable all year long.
Why move from a physical show to a digital one?
The annual gathering usually brought together around 220 franchisees and managers from a salon network. By shifting to a recorded, edited live broadcast on a dedicated platform, WMH Project removed capacity limits and opened the event to audiences who never had access before: staff, press, influencers, clients and the general public.
How do you reach five audiences with a single shoot?
The setup is built around four key moments, from short-form to long-form:
- Network preview: an invitation-only VIP show with login credentials, no capacity cap, enriched with interviews and technical segments.
- Live product launch: reserved for franchisees and managers, mixing live sequences and recorded content.
- Press & influencer preview: a digital format (press kit, photos, videos) plus a few guests attending in studio.
- Local & national broadcast: in-salon screenings and social media distribution for the general public.
What does the broadcast platform enable?
A single platform hosts both the show and the live event, with credentials granting access to either one or both. Interactions are dedicated: live voting, chat, quiz, emoji reactions, notifications and pre-order. Each audience gets a calibrated experience without multiplying productions.
How do you adapt the same content to different publics?
Editing is tailored: a 20-minute version for the network, a punchier 13-to-15-minute version for newcomers, and a 20-minute module plus making-of for local screenings. A screening kit (digital invitations, POS materials, poster, organizing guidelines) supports each salon to ensure consistent execution.
How do you make an event last all year?
Photo and video rushes are turned into short-form content: capsules by trend or technique, interviews and making-of, product photos. These feed social media, newsletters, training and in-salon retail animation — one shoot fuels twelve months of communication.
At WMH Project, we turn a fleeting event into a lasting content asset — We Make It Happen.
FAQ
Why broadcast a show on a dedicated platform instead of on-site?
The platform removes capacity limits and opens an event historically reserved for a small network to five distinct audiences, with differentiated access and edits.
How do you adapt a single shoot to different publics?
The same content is edited into several versions: 20 minutes for the network, a punchier 13-to-15-minute cut for newcomers, and a short module plus making-of for local screenings.
How do you extend the impact of a digital event?
Photo and video rushes are repurposed into capsules, interviews and product photos that feed social media, newsletters, training and retail animation for twelve months.