Nationwide event tour: the 2022 entrepreneurship festival
WMH Project designed a 32-stop nationwide event tour across France in 2022, celebrating local manufacturing pride and entrepreneurial energy. Two seasonal formats — a business village in spring/autumn and a village plus concert in summer — with an optimised logistics design cutting teams from 130 to 90 people.
What is a nationwide event tour?
It is a travelling format that recreates the same brand universe from town to town. For the 2022 edition, the route counted 32 stops versus 24 the previous year, from Strasbourg in early March to the overseas territories at year's end. Each stop turns a public square into an entrepreneurship village for a day, sometimes extended into the evening.
Why two formats depending on the season?
The pace of a tour requires adapting the setup to context. The spring/autumn format is built around a business village with a media space and a central speaking stage. The summer "all-in-one" format combines a village of more than 2,000 sq m with an open-air concert, reaching a wider audience. This dual logic optimises the calendar while preserving a consistent experience.
How is the event village composed?
The core setup relies on a 1,200 sq m footprint, nine modular containers, an employment bus, a central speaking stage, a TV media truck and an experiential truck. Several dressing options — stretch canopy, awning, marquee, covered inflatable central plaza — allow the atmosphere to be adjusted to weather and site layout.
How do you optimise the budget of a 32-stop tour?
The method starts with the item that concentrates the most resources: logistics. By streamlining set-up and dismantling while keeping everything visible intact, the team drops from 130 to 90 people. Renting equipment at preferential rates — containers, media trailer, experiential trailer mobilised over eight months with no immobilisation fees — halves or thirds certain line items versus market price.
How do you build in environmental responsibility?
The tour aims to be exemplary: shared transport, reusable setups from stop to stop, modular and demountable containers. Inclusion and access to employment sit at the heart of the route, with a dedicated bus for job offers, training and vocations at every stop.
Designed and produced by WMH Project — We Make It Happen.
FAQ
How many stops did this event tour include?
The 2022 edition included 32 stops versus 24 the previous year, from Strasbourg in March to the overseas territories at year's end.
What are the two tour formats?
A spring/autumn format centred on a business village with a media space, and a summer "all-in-one" format combining a village of over 2,000 sq m with an open-air concert.
How was the budget optimised?
By streamlining logistics, set-up and dismantling, the team dropped from 130 to 90 people, with equipment rented at preferential rates halving or thirding certain line items.