VIVATECH 2025

OBJECTIVES: Engaging with key players across multiple sectors: technology, science, creativity, environment, and sustainable development. Presenting tomorrow's AI tools to the general public (personalized advice through AI, technology to limit product impact on our bodies and the environment, and the use of AI to extend longevity). Collecting applications (dedicated booth and conferences). Enhancing the Group's brand image. SOLUTIONS: Managing all L’Oréal staff present at the trade fair (approximately 400 people over 4 days). Training hostesses and coordinating commercial animation teams (30 hostesses per day). Coordinating security teams and delegation visits (country representatives, ministers, president, etc.). Overseeing the pre-event and onsite logistics for brand promotional items (approximately 8,000 throughout the week). Managing catering for L’Oréal VIPs and staff.