Launch of the first men's fragrance

Objectives:

Create a signature event in Milan for the launch of the first Eau de Parfum for Men by ELIE SAAB: the press and influencer launch party.

Response:

An immersive and Instagrammable journey in two stages designed for 250 journalists and influencers in the heart of MILAN.

Stage 1, an olfactory discovery of the fragrance at the Elie SAAB showroom. Stage 2, a reveal party where each space unveiled a rich and complex facet of the Elie Saab fragrance.​

Guests were guided between mystery and revelation, darkness and radiance, day and night, amplifying the magnetism of the Elie Saab L’Homme fragrance.​