VIC Dinner and Fashion Show
Objectives:
As part of the Haute Joaillerie & Fashion dinner tour organized by Dior across the South of France and the mountains, an exclusive edition was held in Saint-Tropez in July 2024, dedicated to a selection of VIC (Very Important Clients). The objective was to offer an ultra-premium experience blending collection discovery, the emotion of a fashion show, and the art of hosting, set against an iconic seaside backdrop.
Response:
The evening was structured around several highlights: a presentation of the collection (haute joaillerie and/or fashion silhouettes), followed by a runway show featuring key pieces and looks. The experience continued with an intimate seaside dinner, designed as a moment of refined conviviality and client relationship building, before an after-party concluded the event in a more festive atmosphere.
The scope of work included creative design (concept and creation) as well as all production and logistics: venue coordination in Saint-Tropez, sequence management, VIC guest hospitality, staging, and operational management of the evening to ensure a level of execution in line with Dior’s standards.
