Showroom

Objectives:

For the SS26 season, AMI Paris wanted to implement a comprehensive setup in the heart of Paris to prepare its fashion show and orchestrate all the essential preliminary stages of a runway show.

Response:

The project centered around a showroom and a fittings program for teams and talent, supplemented by casting sessions and photo shoots. The challenge was to centralize operations in a single Parisian location, to streamline schedules and flows (teams, models/talent, collection pieces, equipment), while ensuring a premium standard of excellence consistent with the House's image.