Exhibition

Objectives:

With In Y/Our Life, K-Way® sought to celebrate its 60th anniversary through a traveling exhibition, with Paris serving as the third stop. The goal was to tell the brand's story by creating a dialogue between art, design, and pop culture, turning this exhibition into a vibrant, participatory space true to the brand's identity.

Response:

For the occasion, the Atelier Richelieu was completely transformed into the colors of the K-Way identity, featuring a scenography inspired by the three iconic stripes. Spanning over 600 m², the exhibition layout offered an immersion into the brand's universe through the presentation of historical pieces, artistic collaborations, and workshop spaces for a more experiential approach.

The experience was rounded out by a custom-designed café integrated into the setup, reinforcing the lifestyle dimension and the welcoming of the public.