THINK PARIS

Objectives:

To turn Think Paris, IBM France’s flagship event bringing together over 200 CxOs from the largest French companies, into a powerful lever for influence, conviction, and performance.

Response:

We made a bold and distinctive choice: to combine technology, emotion, and French-style hospitality by taking over an iconic cultural and intellectual landmark, an instantly inspirational venue: the Salle Ovale at the BnF Richelieu. This choice created a powerful contrast between cultural heritage and cutting-edge innovation, which has now become the signature of Think Paris.