Public Event
Objectives:
A public launch event celebrating the transition from Uber Green to Uber Electric, aimed at promoting electric mobility through an immersive brand experience and an influencer strategy.
Response:
Designed as a truly immersive experience, the event celebrating Uber's shift to electric was structured around a journey through four thematic spaces, inviting participants to concretely explore the challenges of energy transition and the solutions being implemented. Comprehensive branding, both interior and exterior, transformed the venue into a showcase for this new, more sustainable era, while interactive animations and data visualization displays made the positive environmental impacts and the brand's future ambitions tangible. The highlight of the evening, a concert hall featuring Asabella, Cassius, and Busy P, infused a cultural and festive dimension into the event, affirming Uber's commitment to combining innovation, engagement, and collective celebration around its electric pivot.
