OBJECTIVES: Create an exceptional experience with the launch of the new 100% electric Alpine city car to deliver an unforgettable reveal. Inform, inspire, and engage an audience of automotive professionals (international press), lifestyle media (content creators and influencers), the network, customers, and internal stakeholders. SOLUTIONS: Sportiness, Modernity & Design were the driving forces behind these 5 days of demonstrations. An immersive, high-tech, and extraordinary experience: 1 World Reveal - 2 Shows - 1 Press Conference - 5 Workshops - 1 Hospitality Suite. KEY FIGURES: 1,100 Guests, 5 days, 24 Hours of Le Mans.
