EN APARTÉ

BIODERMA wishes to update the format used for its training evenings to once again attract pharmacists, and strengthen the brand’s innovative image while retaining the essential aspects (dinner, learning, testing and corners).
Interaction, conviviality, dynamism and sharing must be central aspects of the proposal.

BIODERMA wishes to update the format used for its training evenings to once again attract pharmacists, and strengthen the brand’s innovative image while retaining the essential aspects (dinner, learning, testing and corners).
Interaction, conviviality, dynamism and sharing must be central aspects of the proposal.
 

The guests are guided around the place. They watch short presentations, enjoy a cocktail and produce a tailor-made jewel... The pace is flexible to leave the guests free to organise their time, and the friendly and relaxed atmosphere mimics that of an evening with friends.

In 2021, due to the health crisis, the “En Aparté” concept evolved into a series of digital live events, each dedicated to different campaigns (hygiene, solar, winter, etc.) and each bringing together around 1,000 people. These digital “meetings” were organised based on the same pattern as the face-to-face evenings, and offered moments of discussion, testing, conviviality and training.